The flamingo effect: how Very made their retail brand sparkle - Jessica Myers Very CMO
Uncensored CMO
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Establishing the Brand Strategy
This chapter dives into the process of understanding and defining the brand positioning of the business. It covers the challenges of adapting to a new business and culture, the importance of understanding the customer, and the need for clarity within the organization. It also discusses the techniques used to create a unique brand strategy and the challenges of getting everyone on the same page.
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