The Build Good Fundraising Podcast cover image

#97: The 8 steps to building a wildly successful monthly giving program, with Dave Raley

The Build Good Fundraising Podcast

00:00

Exploring Naming Conventions for Donor Identity

This chapter explores the impact of naming conventions in monthly donor programs, focusing on descriptive versus fanciful approaches. It highlights how these strategies influence donor engagement and the importance of aligning names with the organization's mission.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app