Lenny's Podcast: Product | Growth | Career cover image

Navigating comms and PR | Lulu Cheng Meservey (Substack, Activision Blizzard)

Lenny's Podcast: Product | Growth | Career

CHAPTER

Targeted Communications Framework

This chapter introduces a mathematical framework for effective communications that aligns strategies with business goals. It emphasizes the importance of targeting specific audiences and understanding their motivations to enhance message impact and foster meaningful relationships.

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