2min chapter

Shameless cover image

Fame, infidelity and lawsuits: the Chiara Ferragni story

Shameless

CHAPTER

The Battle of Beauty Retail: Sephora vs. Mecca

This chapter explores the competitive landscape between Sephora and Mecca in Australia, emphasizing the importance of personalized customer service. It highlights the emotional connections consumers have with beauty products and shares personal anecdotes to illustrate the role of individualized care in the shopping experience.

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