Success Journey in Influencer Video Content Creation

This week on the podcast we have a familiar face! 

Spencer Haws comes on to talk about a very interesting, and surprisingly lucrative, side hustle both he and Jared have been working on for the last year: the Amazon Influencer Program.

In this episode, Spencer and Jared talk about their experience with the program, discuss the different strategies they used to grow this side business, and share some insider tips for succeeding.

Jared also reveals that he teamed up with Authority Hacker to create a course that helps people through the entire process.

They begin with a brief overview of what the Amazon Influencer Program is all about: creating shoppable videos and posting them on Amazon’s product pages. By doing this, you get a sliver of Amazon’s massive traffic.

But before you can participate, you need to get accepted into the program. 

Jared gives a rundown of the primary requirements, and then he and Spencer talk about the path they each took to get accepted into the program.

Spencer even shares an Amazon Influencer Program secret he hasn’t shared before!

They talk about making the first three videos for your account, and why they’re important. If your videos get rejected three times, you won’t be able to participate in the program.

With that in mind, Spencer talks about what makes a great first video and lets listeners know what not to do. 

He and Jared also talk about whether or not you need to show your face in the videos, what type of product features to discuss, and how to approach Amazon’s long list of rules when making videos.

They also share some of the mistakes they made, which got some of their videos rejected.

Then Spencer shares his personal journey on the program, which he joined in January 2023, and talks about adding videos gradually. By December of that year, he peaked at $6k for the month. 

To give an idea of how passive the program is, now he’s earning an average of $1500 a month and hasn’t added any videos for the last 7 months.

Jared shares his story, too.

He got accepted in May 2023 and frontloaded a lot of the work, publishing +200 videos in his first month, which led to earnings of $1000. 

He continued to gradually upload videos, and he’s currently earning around $3k to $4k consistently per month.

Then they move backwards slightly, and Spencer talks about how he got his videos done. The first ones he did himself, and then he outsourced the next 1000. 

He shares where he found people to create the videos, how he paid them, and how much he paid them. He also shares some of the pros and cons to this approach.

When it’s Jared’s turn, he shares his strategy for growing his Amazon Influencer account. Jared did the bulk of his own videos, reviewing products that he had around his house, his neighbors’ houses, and his parent’s house. 

He even shares a cool hack for accessing even more products for videos.

Equally importantly, he talks about how long he spent doing his videos and how he became super efficient for the best possible ROI.

To close out the interview, they share some important insights they’ve gathered about slightly over a year in the program. 

These revolve around reviewing higher priced products, showing lots of close-ups, skipping long winded introductions, seasonality, creating SOPs, among others. 

All in all, this is a fantastic, information-packed episode if you’re curious about the program and looking to get started, or if you’re already using it and want some fresh ideas.

Links & Resources

• Upwork
• Amazon Influencer Program
• Product Review Profits (Jared's course)

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