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Emily Hare 'Hyper Localisation, Diversity and Adaption'

The New Abnormal

00:00

Advertising a Brand Is Not a Good Idea, Is It?

There seem to be that real polarity, certainly a couple of weeks ago, which was either literally just e, keep on advertising or increase your share of voice. I not even argue you could do both, to be honest. But it's really impressive to see people kind of fundamentally rethinking things. And i think like, if you're doing it for the right reasons and you're making ce, then amazing,.  It's very hard to imagine how you could implement s in any other way than by mok.

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