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Bonus: How to Prepare for the first AI Q4 with VP Product Marketing at Meta, Goksu Nebol-Perlman

DTC Podcast

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AI and the Holiday Season

Eric Dick: I love that we're this is such great timing because I know so many advertisers are just starting to think about Q4. There's some economic factors heading into this Q4 that might be intimidating some brands but as you say this is the first season of AI and people will be really interested to see how it all plays out. He says use AI tools for creative strategy and lots of testing and then of course you know play with it. "The more we lean in and help these models and tools develop, the better they'll get" he adds.

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