2min chapter

Behind the Bastards cover image

Part One: Why is the Rent So Damn High?

Behind the Bastards

CHAPTER

Is Your Landlord Using LRO or Yield Star?

LRO and yield star are used by many landlords in major markets. Many companies don't use these programs, the fact that they're in use increases pricing for everybody. As one real estate executive told yield pro in 2007, a rising tide lifts all boats. Jeffrey Roper sees it, landlords who don't jack their prices up are ripping off all the other landlords.

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