2min chapter

The Why Factor cover image

Intuition: Why should we be cautious of it?

The Why Factor

CHAPTER

Intuition - The Associative Machine

The mind is an associative machine. Its job is to see what goes together out in the universe, so that we can interact with universe better. We have this very impressive set of associative machinery. Why can intuition lead us astray? Well, if the associations that youve formed are in a misleading environment, those associations will be misleading.

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