There hasn't been one channel that's gettin. Just an absolute gusher, so to speak. We spent a lot of time across all social platforms ind thin over the last six months. I think we'd found tiktok to be a place where you can get tremendous amount reached for. That probably looked a lot somewhere to what facebook and istgrenm ere like many years ago. You can reach millions of people without a massive budget. For us, as much as we want to move waro inbrand type relationships with sponsors,. It is a great way to anchor engaged man with all the price to changes that ave once heard so much about.