We're really good at making up explanations, but that doesn't mean those explanations are valid. And even sometimes when we think we're on the trail of why we are thinking or doing something, we often are just sort of picking out what's salient and then hitting a wrong target. So this is, there's a avalanche of sources in the back of the book about this study showed this and thisStudy showed this and there's evidence for this. It's like pulling back a curtain and seeing the machinery at work."

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