Conscious Processes and Intelligence (with Richard Nisbett)
Clearer Thinking with Spencer Greenberg
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The Unconscious Influence on Decision-Making
This chapter examines the phenomenon of misattribution in psychological experiments, highlighting how individuals often mistake placebo effects for true causes. It explores the complexities of cognitive processes and the limitations of self-awareness, especially regarding decision-making influenced by unconscious mechanisms. Through various examples, it illustrates how environmental factors shape judgments and preferences, emphasizing the nuanced relationship between conscious and unconscious thought.
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