2min chapter

Grit cover image

CMO Attentive, Sara Varni: Cold Beer and Cheeseburgers

Grit

CHAPTER

Do You Think You'd Fail a Portfolio Company?

I think things are scarier from afar, and i think once you get into it, it's not a scary of a proposition. There are totally different things you need to worry about when you're dealing with a hundred to 200 person company versus a thousand person company. But a lot of te mechanics are the same. And even at salsworts, when i worked on dest dot com, i didn't have reallythe help of the corporate marketing team of course. I was still responsible for a lead number in a really crowded market with a finite amount of budget, and, you know, a team of 14 people. So i had to operate at that scale too.

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