How to Deal With a PR Disaster

Look after yourself first. Be ruthless with it. There's no point in going through this stress for any other reason. 99% of business fuck ups are, I spent cash and I can't get it back. If you don't blow money, it's very hard to screw up. Being broke is so liberating. But spending money is the easiest way to go wrong. And that's why we go back to the way I teach you to start businesses for nearly for free. Don't spend money. You'll be okay if you're not spending money all the time. It doesn't matter what it is - just bring it into your life. The smart people know they have to look after