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#49 The $50bn Man

Behind the Balance Sheet

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Trends and Leadership in Alcohol Consumption

This chapter explores the evolving trends in alcohol consumption among younger demographics, challenging common perceptions about declining drinking rates. It also examines the competitive landscape of the beverage alcohol industry, focusing on a successful brand's distribution and marketing strategies. Additionally, the chapter highlights the importance of effective leadership and management transitions, particularly in new industries, through discussions on exemplary leaders and the complexities of evaluating CEO performance.

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