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TIVP031: The Trade Desk (TTD): Heir to the Programmatic Advertising Throne? w/ Shawn O’Malley & Daniel Mahnke

The Intrinsic Value Podcast - The Investor’s Podcast Network

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Transforming the Programmatic Advertising Landscape: The Open Path Initiative

This chapter delves into the Trade Desk's Open Path Initiative, which aims to create direct connections between advertisers and publishers to enhance programmatic advertising. It examines the benefits and challenges of this initiative, particularly in reducing costs and increasing margins while navigating industry-wide adoption.

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