This is what i would call a great failure. This is the type of failure that needs to be rebranded and celebrated. I'd even go as far to say that the best businesses in the world treat failure like science experiments, and their entire companies are run like efficient science labs. With every business, there's a question, which is your why the problem you want to solve? Your asking yourself, why is something done this way? Why has it always been done this way?" And then fifth, you have conclusions. You learn from the data that you are observing. That is, tell you if the test worked or didn't work. And that leads you to a conclusion about if you