2min chapter

Invest Like the Best with Patrick O'Shaughnessy cover image

Josh Kopelman - The Past, Present, And Future Of Seed Investing - [Invest Like the Best, EP.170]

Invest Like the Best with Patrick O'Shaughnessy

CHAPTER

Is Existing Behaviour Versus Behavior Change?

I've seen you say elsewhere that it's typically much easier to build something that lines up with an existing behavior of the user. So i think that makes sense. Have you ever seen an example, though, of a company that did successfully change behavior? I guess it depends what you're talking about. The extent of a behavior change. Like the level of transparency you see people posting on social networks is a new and novel behavior in the last fifteen years. But when you look at most tools that you used to day, whether it's the eyephone or the apse on the eyephone,. there were phones, and used to take taxis before you took oober....

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