You want to find an example of a very successful podcast that so it's within industry. And what are they doing so that you can carefully observe what it is that they're doing so you know how to mimic it. So who else has this problem where they're trying to get people to immediately seamlessly take action after learning something useful? Mm hmm. Do you have that problem? Let's say somebody sits in one of your lectures, you teach them something that's actionable. In terms of incentives, what are you giving them that they might want?