James Geary on The Art of The Aphorism
The Human Risk Podcast
00:00
Aphorisms vs. advertising copy
Christian links aphorisms to copywriting; Geary compares ads and aphorisms and highlights well-crafted slogans as aphoristic.
Play episode from 36:29
Transcript
Transcript
Episode notes
Can a single sentence change the way you see the world? My guest on this episode, James Geary thinks so.
Episode Summary
On this episode, I speak with writer and journalist James, whose lifelong fascination with aphorisms — the world’s shortest literary form — reveals why brevity really is the soul of wit.
James explains what makes an aphorism work, shares the five laws that define them, and explores how these concise little sayings have guided human thought from ancient times to social media.
We discuss:
Guest bio
James Geary is a writer, journalist, and Deputy Curator at Harvard’s Nieman Foundation for Journalism. He is the author of 'The World in a Phrase: A Brief History of the Aphorism' and 'Geary’s Guide to the World’s Great Aphorists'.
Links to topics
[00:00:00] Opening, why short phrases stick; introducing James Geary and my confession about “aphorism” pronunciation and definition.
[00:01:00] What aphorisms are; oldest literary form; Reader’s Digest spark at age eight.
[00:03:00] First memorable line: “difference between a rut and a grave”; why compressing meaning captivated him.
[00:05:00] The five laws: brief, personal, definitive, philosophical, with a twist; applying them to the Victore quote.
[00:06:30] Truth vs. usefulness; contradictions (Johnson vs. Bierce) and situational wisdom.
[00:08:45] Aphorisms as everyday philosophy; “signposts” and “violin in public” imagery.
[00:10:45] Teenage collecting; writing aphorisms on the backs of rock posters.
[00:12:45] Joy + darkness; why humour helps memory; “Why can angels fly? Because they take themselves lightly.”
[00:16:30] Family sayings; “If you’re not living on the edge, you’re taking up too much space.”
[00:17:45] Redundancy story; “treacherous ground” aphorism as psychological footing.
[00:19:30] Secular scripture; Pascal’s tennis metaphor; timelessness across traditions.
[00:23:00] Originality vs. recurrence; why the twist makes the familiar new.
[00:25:15] Beyond greeting-card obviousness; Emerson’s “braver five minutes longer.”
[00:27:45] Knowing when to persist vs. bail; relationship aphorism “don’t let someone show you twice.”
[00:31:00] Short form ≠ short attention; links to deep, long thinking.
[00:33:30] Craft vs. hot takes; how aphorisms provoke contemplation and dialogue.
[00:37:00] Ukraine example; “We kneel before heroes, not invaders” and words+images.
[00:41:00] Free speech, calm strength, and the form’s defiance of authoritarianism.
[00:43:15] Why a history, not a favourites list; posters to book structure.
[00:47:00] Rights reversion; why a new edition now; social media context; more aphorists.
[00:49:15] Choosing figures: omitting Wilde; championing Stanisław Lec; “No snowflake in an avalanche ever feels responsible.”
[00:53:00] Aphorisms everywhere: t-shirts, bumper stickers, ads; “Lick the lid of life.”
[00:56:30] Can AI write aphorisms? Yes — but beware “cognitive laziness.”
[01:01:00] Prompts for humans vs. prompts for machines; why discomfort matters.
[01:02:15] Book details; publisher; where to find it; closing thanks.
[01:04:00] Outro: links, review ask, website, and final behavioural nudge on “phrases you live by.”
Episode Summary
On this episode, I speak with writer and journalist James, whose lifelong fascination with aphorisms — the world’s shortest literary form — reveals why brevity really is the soul of wit.
James explains what makes an aphorism work, shares the five laws that define them, and explores how these concise little sayings have guided human thought from ancient times to social media.
We discuss:
- The difference between aphorisms and proverbs
- How short phrases can serve as decision-making tools and emotional signposts
- Why humour and contradiction are central to wisdom
- How modern culture, marketing, and even AI continue the aphoristic tradition
- James’s book The World in a Phrase and why he chose to update it 20 years after originally publishing it
Guest bio
James Geary is a writer, journalist, and Deputy Curator at Harvard’s Nieman Foundation for Journalism. He is the author of 'The World in a Phrase: A Brief History of the Aphorism' and 'Geary’s Guide to the World’s Great Aphorists'.
Links to topics
- James' book The World in a Phrase: A Brief History of the Aphorism (Second Edition) — University of Chicago Press page. University of Chicago Press
- James' official website (book + aphorism archive). jamesgeary.com+1
- Harvard Gazette profile piece (“Brief bursts of wisdom”). Harvard Gazette
- James Geary — TED Talk “Metaphorically speaking.” TED
- Earlier Human Risk podcast episode with James Victore (where he shares “the things that made you weird…”): The Human Risk Podcast
[00:00:00] Opening, why short phrases stick; introducing James Geary and my confession about “aphorism” pronunciation and definition.
[00:01:00] What aphorisms are; oldest literary form; Reader’s Digest spark at age eight.
[00:03:00] First memorable line: “difference between a rut and a grave”; why compressing meaning captivated him.
[00:05:00] The five laws: brief, personal, definitive, philosophical, with a twist; applying them to the Victore quote.
[00:06:30] Truth vs. usefulness; contradictions (Johnson vs. Bierce) and situational wisdom.
[00:08:45] Aphorisms as everyday philosophy; “signposts” and “violin in public” imagery.
[00:10:45] Teenage collecting; writing aphorisms on the backs of rock posters.
[00:12:45] Joy + darkness; why humour helps memory; “Why can angels fly? Because they take themselves lightly.”
[00:16:30] Family sayings; “If you’re not living on the edge, you’re taking up too much space.”
[00:17:45] Redundancy story; “treacherous ground” aphorism as psychological footing.
[00:19:30] Secular scripture; Pascal’s tennis metaphor; timelessness across traditions.
[00:23:00] Originality vs. recurrence; why the twist makes the familiar new.
[00:25:15] Beyond greeting-card obviousness; Emerson’s “braver five minutes longer.”
[00:27:45] Knowing when to persist vs. bail; relationship aphorism “don’t let someone show you twice.”
[00:31:00] Short form ≠ short attention; links to deep, long thinking.
[00:33:30] Craft vs. hot takes; how aphorisms provoke contemplation and dialogue.
[00:37:00] Ukraine example; “We kneel before heroes, not invaders” and words+images.
[00:41:00] Free speech, calm strength, and the form’s defiance of authoritarianism.
[00:43:15] Why a history, not a favourites list; posters to book structure.
[00:47:00] Rights reversion; why a new edition now; social media context; more aphorists.
[00:49:15] Choosing figures: omitting Wilde; championing Stanisław Lec; “No snowflake in an avalanche ever feels responsible.”
[00:53:00] Aphorisms everywhere: t-shirts, bumper stickers, ads; “Lick the lid of life.”
[00:56:30] Can AI write aphorisms? Yes — but beware “cognitive laziness.”
[01:01:00] Prompts for humans vs. prompts for machines; why discomfort matters.
[01:02:15] Book details; publisher; where to find it; closing thanks.
[01:04:00] Outro: links, review ask, website, and final behavioural nudge on “phrases you live by.”
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