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4min chapter
Can Chinese Customers Rescue Starbucks?
The Journal.
Starbucks in China: Adapting to a Competitive Market
This chapter examines Starbucks' evolving presence in China, focusing on its strategies to navigate a highly competitive café landscape. It highlights innovative menu adaptations, like the pork latte, and the brand's efforts to connect with local consumers amidst the rapid growth of rival chains.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode