
Can Chinese Customers Rescue Starbucks?
The Journal.
Starbucks in China: Adapting to a Competitive Market
This chapter examines Starbucks' evolving presence in China, focusing on its strategies to navigate a highly competitive café landscape. It highlights innovative menu adaptations, like the pork latte, and the brand's efforts to connect with local consumers amidst the rapid growth of rival chains.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.