
Why consumer behavior shifts | Marketing For The Now Episode #16
The GaryVee Audio Experience
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Navigating Change in Marketing and Workplace Dynamics
This chapter explores the evolving landscape of marketing and workplace dynamics as 2021 progresses, focusing on the transition from high-cost creative production to authentic, budget-friendly strategies such as user-generated content. It highlights the shift in consumer behavior influenced by the pandemic, emphasizing the need for genuine connections in marketing and a human-centric approach in business. Additionally, it examines the impact of remote work on organizational dynamics and the importance of adapting employee technology to enhance satisfaction and efficiency in a rapidly changing environment.
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