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Interview with Renée DiResta: Online Ecosystems, Disinformation, & Censorship Debates

Decoding the Gurus

CHAPTER

The Advantages and Disadvantages of Influencers

We think about a lot, like to what degree are the gurus or the influencers. The people with huge follow accounts are they the ones that are the driving force in these networks? To what degree are they tapping into the crowd and the crowd kind of makes them do what they do? They seem to be getting almost all the people we've covered have gotten more extreme, more edgelordy over time. It feels like to us, we've seen them experimenting with that edge and finding out that they can actually go pretty far without reputation or damage.

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