#60 - Discovery Research and Interview Skills with Maria Rosala of Nielsen Norman Group
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Scaling Back Your Analysis
A good rule of thumb is it takes just as long to analyze as it does to collect the data so if you spent 10 hours collecting data running interviews you're probably looking at least 10 hours of analysis. A lot of people think they can get analysis done in like a two-hour workshop not the case especially when you havelike a lot of interview transcripts and i would scale back or use different tools for your research. If you want to take a more thorough approach then using a piece of software to help you code is going to be really helpful because that will allow you to manage a huge data set better. I've got a popular question here about discovery research for me to be projects any specific
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