3min chapter

The Bootstrapped Founder cover image

36: Being Small Is a Benefit: How to Leverage Being a Bootstrapper

The Bootstrapped Founder

CHAPTER

Boot Trappers Are Levering the Ship

Be a voice in your niche audience. Your niche audience wit, the people in there will follow you. Get interviewed on pot casts if you can. Nothing shows your expertise level more than a fruitful discussion with another expert in the industry you serve. Promote the episodes when they get released with your audience through the channels that you would normally do your marketing with. That can actually lead to a much, much higher level of confidence in you and your business.

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