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The Challenges of Multi-Factor Investing

Excess Returns

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Multi-Factor Investing - The Pluses and Minuses

The first thing a factor looks for is persistence. Next, he wanted to see if these factors were investable. So it's not just like on paper. Can they actually be implemented in the real world with actual portfolios? And then lastly, is the factor intuitive? Does it make sense? Is it logical? Is it based on something that sort of is sound economic theory? I thought it was important just to discuss that.

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