Creating Demand for a Category

Every Tuesday, Chris goes live on TikTok to answer rapid-fire Q&A. Some highlights from our 12th installment:

3:18 - What is Revenue R&D and Why Companies Should Care
5:37 - Stacking Growth
7:53 - Difference Between Inbound Marketing and Demand Generation
9:50 - Should Marketing Be Accountable for a Revenue Number?
13:19 - Is B2C marketing more creative because of lack of Sales?
14:31 - Convincing the C-Suite to Invest in Revenue R&D Strategy
21:30 - How to Build a Digital Community
34:57 - Quantifying Customer Insights to Leadership

Join us every Tuesday to ask your question on TikTok by following @chriswalker171