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3min chapter
The Future Of Content In An A.I. World (#118)
Marketing Against The Grain
How to Win in the AI Era of Content Marketing
Marketing is about summarizing and then re-expanding, basically expanding and contracting information. If you want to win in the AI era of content marketing, a world where agents are just creating and summarizing content, companies that win are going to have very clear and simple messages that are differentiated. This has always been the case in marketing but now it's becoming way more important.
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