TMBA627: Building an Agency You Can Exit From
Tropical MBA: Entrepreneurship & Founder Lifestyle
Are You a Deer or a Rabbit?
We don't do marketing, but we love to see what would happen if we did. A rabbit would probably be a owner operated business where they want you to be ther whole marketing. Whereas an elephant might have a marketing manager and their own department. And when you're dealing with an elephant, you're going to be involved in their internal politics as well. To get all the work, you have to very much think about who's got the relationship with the client. Sometimes longevity often wins out.
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