Today’s guest is Jack Butcher, founder of Visualize Value, a media and product business that I like to say takes complex ideas and makes them digestible through visual design.

He also sells incredible courses which helps others to learn, teach, build and sell their value more effectively. 

‍‍Originally from the UK, Jack moved to NY to pursue his passion as a designer then, at the beginning of 2020 with very little money in the bank, his side project called Visualize Value took off.

In this interview, we talk about how that happened– how that first year of the pandemic saw everything align for his work and for finding his audience. We also discuss his thought process behind Visualise Value’s unique visual identity and how much he learned from a tweetstorm by founder, investor, philosopher Naval Ravikant.

Jack is completely a founder of our times. Someone who found his voice, niche and audience on the internet and how he leveraged all of it to build a multi-million dollar business that earns him money while he sleeps. The famous quote from Naval rings true for all of Jack’s work– Build Once. Sell Twice. 

In this interview, Jack shares insights into the importance of one true fan, the distribution channels and techniques which helped his audience grow massively and how experimentation and transparency are key to his success.

Enjoy!

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Jack on Twitter 

Visualize Value website / Twitter / Instagram

Danielle Twitter / Instagram / Newsletter

The Almanack of Naval Ravikant by Eric Jorgenson and illustrated by Jack Butcher