Rattle & Pedal: B2B Marketing Podcast cover image

REPLAY-Why Professional Services Firms Can’t Innovate with Rita McGrath and Ron Boire

Rattle & Pedal: B2B Marketing Podcast

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Innovative Tools for Driving Organizational Change

This chapter explores the methodologies behind a software initiative designed to stimulate innovation within organizations. It discusses the resources provided, including advisory services and a unique tool called Spark Club, showcasing real-world examples of successful implementation.

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