There is no one-size-fits-all approach to product-led companies. It's all about how the product becomes central to the customer experience.
But what are the secrets for making your product central to the customer experience?
In this episode, Kyle is joined by Todd Olson, CEO and Founder of Pendo - a platform that focuses on improving product experiences. They dive into what it takes to build a successful company using a PLG motion, Todd’s journey with Pendo, the importance of validating ideas, obsessively monitoring beta users, and finding product-market fit. They also explore the three key areas for implementing product-led growth and the myth of a product selling itself. Join us for an insightful conversation on how to create a product-led organization that puts the customer experience first.
Here’s what’s inside:
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Get rid of the product-led misconceptions: A common misconception for Product-Led Growth is “the product sells itself.” Todd says this isn’t the case. If you’re selling to a large organization, you’re going to need a human involved. You can’t sell a product without somebody to understand the customers’ needs and tailoring things to their business.
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Become product-led for effective inbound demand: A Product-Led organization can help optimize inbound demand by directing customers to a tailored experience based on their segment. Todd says this involves creating a culture centered around using data to understand company goals, automating high-volume tasks, promoting cross-functional collaboration, and embracing an experimental mindset.
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Prioritize self-service to free up time and energy: By providing customers with a range of self-service options, such as chatbots and in-product help, Product-Led companies offer a better user experience and reduce support volume. This time and energy saved, can be put towards other areas of the business for improvements and meeting customers needs.
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