Introduction

Success on Facebook is as much about what you sell as it is about how you sell it. In this episode, Richard and Taylor talk about an overlooked aspect of paid social success: merchandising your ad account. Then, they dip into the podcast mailbag and give some advice to a listener who runs a high-SKU online retail business.

Show Notes:

• Taylor’s video on ad account merchandising: https://bit.ly/3DxveIC
• Richard’s article on creative, featuring the product Venn diagram: https://bit.ly/3HNNQ9t
• CTC Articles on Performance Max: https://bit.ly/3HtTfBg
• Need help building your marketing calendar? Our strategy team is putting together 12-month audit packages here: https://bit.ly/3ZLKfjw

The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.