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Wen Lambo: The Team Behind Lamborghini’s Epic Road Trip NFTs l Overpriced JPEGs #77

The Carly P Reilly Show

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Lamborghini Activations - What's the Focus?

Christian: Let's talk about the Epic Road Trip and the NFT activations you've done in particular. I have some more macro brand Lamborghini questions, but I think it's helpful if we root ourselves in what you guys are doing. So, how do you integrate the luxury brand, the brand feel of Lamborghini into a digital collectible strategy? Right. Christian: Every brand in the world is looking to go after that coveted millennial and gen audience. And so this is a critical component of their future sales strategy.

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