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Struggles and Shifts in the Airline Industry
This chapter explores the challenges faced by a budget airline post-pandemic, particularly regarding dropping revenue amidst increased passenger numbers. It highlights the influence of Spirit Airlines and the pressure it creates on pricing strategies for traditional carriers, along with the implications of recent regulatory decisions affecting big tech. Additionally, the chapter discusses the evolving media landscape influenced by social media, particularly the rising role of influencers in shaping news consumption among younger audiences.