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4min chapter
Don’t Waste Your Time: How to Spot Deals You’ll Actually Close w/ Johnny Larson @ TalkDesk | Ep. 272 (Sell)
30 Minutes to President's Club | No-Nonsense Sales
Differentiating Needs from Wants in Sales Proposals
This chapter explores the importance of distinguishing between must-have features and optional extras when interacting with potential clients. By offering a simplified pricing proposal, the strategy effectively uncovers clients' true needs while enhancing competitiveness against higher-priced alternatives.
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