Speaker 1
And another is that I think there is a lot of opportunity for Sarah to sell this more, rather than simply kind of announcing and reminding to do the sales work of painting the picture and helping people discern. And Sarah's got a great sales page for this offer. And I think it does a lot of that work, but sometimes we forget to really take our email subscribers on that journey with us. I do this too. Like I'm not saying, Sarah did this wrong, or you do this wrong. Like what happens is we get to know our offerings so well, that we forget that like, oh, all that stuff on my website, all those words I wrote, probably most people on this list aren't clicking through and reading them, but I could put them in this email they are opening and reading. So we have to remember to like, really be communicating. That clear communication, but even more than clear communication, the second step of my launch process, like clear and more frequent communication during a launch cycle. And I think that in Sarah's case, the coaching program that she's offering is seasonal. So I think that the launches will also be seasonal. And that's kind of the strategy I would take. I wouldn't, you know, consider every single launch strategy out there. I would think about, okay, I'm going to launch this once a season. How much time can I spend launching? For the first launch of a coaching program, I think you might need a little more time, like four to eight weeks. And then as people learn about it and your list grows, you might be able to do a shorter launch. But what I love about a seasonal launch cycle for a seasonal coaching program is that you can really tailor those launches to the season. And then you can be sending them to your whole mailing list because you're not repeating the same messaging. Like you're really digging into it in a different way. And I think with one-on coaching, I wouldn't necessarily advise something like a lead magnet. I may suggest once or twice a year doing some sort of workshop that's kind of letting people get to know you at a lower price point so that people who may be considering this but are not ready to spend thousands of dollars on coaching like are willing to come in for you know $50 or $100 and get to know you and love you and trust you and then want to upgrade to coaching. But I would think about that as something you're doing one or times a year. And I personally would have it still be a paid offering. I think it's kind of like, what do they call it? Like a feeder offering or something. I don't like that language, but a proto, a pre, I don't know. It's something that just gives people that sort of like glimpse in. So you're gonna like opening the door and welcoming them in to your like foyer. And if they want to explore the whole house, they're going to have to buy the coaching package. But if they're just standing on the sidewalk, they may just kind of like opt out. Like we want to get them in the door a little bit so that they say like, yes, I want this. But when you're trying to take people from perhaps like, I'm just reading your emails to I'm going to do creative coaching with you, we need to kind of get them a little closer first. And I know that Sarah offers tarot readings, which I think could also be a great step in, but that feels a little tangential to me. Like they're going to go look at your garden to come into your house. And like that may not be as direct as just like opening the door and having them come into that front space to really overuse this metaphor I'm using. So yeah, I think for an offering like this that you've already soft launched to your list, what I would do next is develop seasonal sales cycles, where you are selling it more clearly to your list through the lens of that season. I would consider developing a sort of lower cost offer that happens once or twice a year to kind of be building your audience of people who've already purchased from you, who would be a great fit for your coaching program. And then to throw a couple new things into the mix here, I definitely think things like this function really well with one-on invitations. So going through your list of all the people who have taken tarot readings with you, and then sending them emails, like an individual email, not the email to the whole list, an email to that person and saying, Hey, I really enjoyed our reading. I'm doing this this spring. I was thinking of you. Would you be interested in like hopping on a 20 minute call to talk about it or sending some voice messages where we could see if it might be the right fit for where you're at? I find that people really overlook that kind of sale and it is in my opinion, the best way to sell one-on work. And so I think that would be a great strategy here. And then in terms of your list, I think continuing to do more long-term, long-form strategies like I mentioned at the very beginning for some of our other hot seats, guesting on people's podcasts, writing some content maybe for other people's newsletters, like all of that stuff that's going to get people on your mailing list for when you do sell the coaching program. I think that's the ongoing work that you're doing so that when you do these launches, they can be successful. It's kind of like you're always tending the fire, like the embers are always, so that when it is really time to like put all the logs and the kindling on, the fire's ready to go, and not like you're starting from scratch every time. So we kind of have to be doing some things somewhere all of the time, not everything everywhere all at once, but like something somewhere all of the time. Okay, I obviously have been hot seating for too long and my brain is fried. And so thank you Sarah so much for this message. And thank you to everyone who sent a message so that we could do these listener hot seats. I really enjoyed going through how I would launch all of these things without social media. And I hope that if you tuned into the episode, you were able to kind of start to imagine how you might shape your offering and develop that clear container for your work, how you might start to work on your messaging, so you have that clear communication about your offering, and all of the ways that you can be finding and reaching your community with that clear outreach that you'll do to sell what you have for sale without social media. I think that that is all I have to say about how to launch without social media, except for the fact that I said even more in our hour-long how to launch without social media course in the interweb. So if you enjoyed this episode, I really hope that you'll come join us. You get so many great resources and community support calls when you join the interweb and joining the interweb is directly supporting me to keep making this podcast. So if you love this show and you want to see it stay weekly and keep making episodes, I would also love if you consider joining the interweb, you get a whole lot of great stuff in exchange, including the show that you already know and love. All right. That's it for me today, my friends until next week. I will see you off the grid and on the interweb. Thanks for listening to Off the Grid. Don't forget to grab your free leaving social media toolkit at offthegrid.funslashtoolkit. This podcast is a softer sounds production. Our music is by Melissa Caitlin Carter of Making Audio Magic, and our logo is by Natalia Studio. I'm your host, Amelia Ruby, and until next time, I'll see you Off the Grid and on the Interwell.