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Heather Freeland, Chief Brand Officer of Adobe: Advertising is Overrated

Building Better CMOs and Marketing Leaders

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Creating a New Think Tank within the MMA

The speakers discuss the idea of establishing a new think tank within the MMA to address a problem, emphasizing the importance of reflection and learning from the past. They also share insights on career choices, hiring qualities, and their journey to becoming a CMO. The chapter concludes with their experience at Facebook during the company's pivot to mobile.

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