4min chapter

Tropical MBA: Entrepreneurship & Founder Lifestyle cover image

TMBA 699: Secrets of a 7 Figure Brand

Tropical MBA: Entrepreneurship & Founder Lifestyle

CHAPTER

The Importance of Branding

Design is like such a broad category everybody needs it. At the high end and design involves a lot of liability management. When you order something on fiber and 99 designs you can't be sure that you own that logo. The big guys aren't doing that in any industry because of precisely what you're saying. It's really difficult for them to change anything about either the logo or their colors.

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