Mike Maples on Navigating the Idea Maze and Building Breakthrough Companies
Village Global Podcast
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Is There a Scientific Method for Getting Product Market Fit?
Mike Cevallos: How do you get product market fit for an idea that's just not a big enough idea? This is an important question for me because I'm investing in companies before they're really companies yet. He says customer development basically says, get out of the building and run experiments based on a set of business model and customer hypotheses. What insight hacking says isGet out of the present. Too many startups are started by analyzing the conditions of the present and looking for white space. And what I assert is that you might have a startup with an okay outcome doing that.
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