When I interviewed founders of online courses and asked about their communities, they often said they host them on Facebook. “That’s where everyone is” was the answer. Sometimes they’d use Slack, but FB was dominant. So how did Circle break through? That’s what founder Andrew Guttormsen & I breakdown.

Andrew Guttormsen is the Co-Founder of Circle.so, a modern community platform for creators. Prior to founding Circle, he spent nearly five years at Teachable, where he joined as the seventh employee and led a 15-person growth and marketing team, helping to grow the company’s monthly recurring revenue from $10K to over $25MM in annual recurring revenue.

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