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#509: Helping Clients & Patients Overcome Nutrition Confusion – Jono Steedman, APD

Sigma Nutrition Radio

CHAPTER

Navigating Clients' Sunk Cost Fallacy

The speaker discusses the challenges of working with clients who have previously tried various tests and treatments for their nutrition concerns. They explore the concept of sunk cost fallacy and how it may influence clients' willingness to give up on previous beliefs or treatments.

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