
#509: Helping Clients & Patients Overcome Nutrition Confusion – Jono Steedman, APD
Sigma Nutrition Radio
Navigating Clients' Sunk Cost Fallacy
The speaker discusses the challenges of working with clients who have previously tried various tests and treatments for their nutrition concerns. They explore the concept of sunk cost fallacy and how it may influence clients' willingness to give up on previous beliefs or treatments.
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