
Bottom of Funnel Content
The Animalz Content Marketing Podcast
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Is There a Way to Communicate With the Sales Process?
Part of the problem, to me is like a sort of picture o my cynical, a side pictures, like a salesperson just being like, i don't feel like answering this question. One other quick thought about a sort of communicating with the sale steam is some bottom of the funnel content. Ah, i'm thinking specifically of white papers, e books, webenars,. things like that, are typically gaited assets. And that is fine for a lead generation, but if you're going to send it to people who are already in the sale cycle, it's really important to just send them the content directly.
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