How Marketing Can Support Sales in a Sales Cycle

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Marketing can support sales in this process and it's not through like communication and stuff like that. Some of the most important things that I have been able to get from my marketing team are custom websites, for example. When I am trying to bring somebody across the line that is maybe in a region or an industry where we don't have as many logos, we're trying to penetrate something new. So there's this amazing opportunity for marketing to be able to engage with our current customers to partner with product.

As the founder of Sales Team Builder LLC., Leslie Venetz spends her time helping commercial teams build repeatable processes and winning playbooks that produce revenue.

She chats with Daniel about the things that encourage marketing success, like ensuring consistency in messaging, reassuring prospects that sales and marketing have their best interests at heart, and avoiding overly flowery language in sales copy.

Plus, if you aren’t using cold-calling as a channel, find out why Leslie thinks you may not have what it takes to win in a sales environment.

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.

0:00 Background

1:49 Embracing a Sales-Led Approach

3:18 Outbound vs. Inbound Sales

13:57 Marketing Success

19:30 Improving Efficiency

32:50 A Hill to Die On

Follow Leslie:

LinkedIn: https://www.linkedin.com/in/leslievenetz/

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

www.workweek.com/brand/the-marketing-millennials