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160 - How Marketing and Sales Can Work Together, with Leslie Venetz

The Marketing Millennials

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How Marketing Can Support Sales in a Sales Cycle

Marketing can support sales in this process and it's not through like communication and stuff like that. Some of the most important things that I have been able to get from my marketing team are custom websites, for example. When I am trying to bring somebody across the line that is maybe in a region or an industry where we don't have as many logos, we're trying to penetrate something new. So there's this amazing opportunity for marketing to be able to engage with our current customers to partner with product.

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