Campaign Strategies: Trump vs. Biden

This chapter examines the contrasting communications strategies of Trump and Biden during their campaigns, highlighting Trump's aggressive messaging against Biden's laid-back approach. It discusses the impact of digital engagement and fundraising tactics on supporter involvement, while exploring the challenges faced by Biden supporters in accessing affirming media sources. Furthermore, the chapter reflects on the implications of party dynamics, particularly within the Democratic Party, in shaping voter behavior and the future of political identities post-Trump.