Business Processes and Conceptual Modeling

A lot of analytics engineers starting backwards in this though and they start with the physical model. What I see often though go on search. It's super easy just to start with thephysical model and completely ignore you conceptual logical models. That's all search next question. How do you how do you find your superpower for those that are listening and saying you know what am I good at? Let's take let Chris take the lead.