Heavy Hitters: The Digital Industrial Podcast cover image

59. Sam Smith-Eppsteiner, Innovation Endeavors - The Super Evolution is Here

Heavy Hitters: The Digital Industrial Podcast

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The Asymmetry of Risk and Incentives in the Industrial Sector

The industrial sector is sort of like a unique beast and has a bunch of these features that make the super evolution look a little bit different here than it might elsewhere. So there are certainly some cases where it could make sense to go sort of like full stack in the industrial sector, but more often not, this winds up looking like you're planning with or serving the existing players. There's also this piece of sort of related to that large incumbents is the cost to experiments. And then lastly, I'd highlight what we sometimes describe as like an asymmetry of risk and incentive like alignment or misleavement potentially between these large incumbents and startups.

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