#376 - Kevin Lavelle - Building Mizzen+Main, Influencer Partnerships, His New Startup Harbor
The Fort
Navigating Influencer Partnerships and Endorsement Contracts
This chapter explores the complexities of influencer collaborations, focusing on endorsement contracts and the importance of building trust-based relationships. The discussion emphasizes authentic engagement and the role of morality clauses in maintaining brand reputation while respecting personal freedom.
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