The future of most marking stacks, even in the enterprise, is using best to breed modular technologies. Edomo's story is kind of more, almost generic, than c the other saying, we will provide the connector and any daty anybody wants, they can use it. And then you'll hear people rail about what truly being customer centric means. So coming from the marketing side, owl, we've gotta be customers centrick. We oght to be customers centric to the point thatt's nearly a meaningless term.
What IS customer intelligence? What is a customer? Is the customer best understood by breaking the word down into its component parts: "cuss" and "tumor?" Would that be an intelligent thing to do? Will these and related questions some day be answered by self-aware machines? Will any of *these* questions be answered on this episode? Give it a listen and find out!
The mish-mash of companies, products, and miscellany mentioned on this show include: Adobe, Oracle/ATG, SAS Customer Intelligence, Salesforce.com, Scott Brinker (Chief Martec), Domo, Data Studio 360, Tableau, iJento, Netezza, SPSS, Unfrozen Caveman Lawyer, Eight Is Enough, Legend of the Plaid Dragon (and the Slack version), Office Vibe, p-value article on fivethirtyeight.com (and the p-hacking app), and the "AI, Deep Learning, and Machine Learning" video.