Tony Cappocchi (Dragged Under)
Lead Singer Syndrome with Shane Told
00:00
Marketing Music in a Digital Age
This chapter explores the intersection of marketing strategies and the music industry, highlighting the importance of modern techniques like influencer promotion. It reflects on the impact of early music-sharing platforms and video game placements that shaped music discovery and fan engagement. Additionally, it addresses the challenges artists face in today's crowded market, emphasizing the need for effective budgeting and creative promotion to reach audiences.
Transcript
Play full episode
